Marketing

Ads go to the movies

Prepare to see more advertising when you go to the movies. Research shows product placement in films boosts stock prices, with a couple of interesting exceptions. --by Debbie Freeman

Study says 100-calorie packs make dieters eat more

People who want to lose weight should probably think twice about stocking up on 100-calorie mini-packs. A new study shows dieters actually eat more food and calories if the portions are presented in small sizes and packages. --by Debbie Freeman

Fear of cooties can cut into profits

Consumers seem to believe that a disgusting product--such as diapers or cat litter--somehow taints the products near it, according to studies of customer behavior. This sense of "product contamination" can hurt retail sales. -- by Carrie Barnett

"Anticipated regret" takes out the fun

Do you try to predict who will win a game show? Do you place bets on sports teams? ASU marketing professors say that making predictions about these kinds of events decreases the fun of watching them.--by Carrie Barnett

Picky, picky: How "product contamination" costs retailers

Do you ever pull a magazine from the back of the rack at the supermarket? You are not alone--most shoppers never pick the one in front. Andrea Morales studies this phenomenon of "product contamination" and how it costs retailers. --by Carrie Barnett

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