http://researchstories.asu.edu/taxonomy/term/384 The taxonomy view with a depth of 0. en http://researchstories.asu.edu/stories/ads-go-movies-1249 <p>Prepare to see more advertising when you go to the movies. Research shows product placement in films boosts stock prices, with a couple of interesting exceptions. <em>--by Debbie Freeman</em></p><p><a href="http://researchstories.asu.edu/stories/ads-go-movies-1249">read more</a></p> http://researchstories.asu.edu/stories/ads-go-movies-1249#comments Debbie Freeman Michael Wiles Tempe campus Marketing Business and Economics Thu, 23 Jul 2009 15:26:13 -0600 dianeb 1249 at http://researchstories.asu.edu http://researchstories.asu.edu/2008/08/study_says_100calorie_packs_ma.html <p>People who want to lose weight should probably think twice about stocking up on 100-calorie mini-packs. A new study shows dieters actually eat more food and calories if the portions are presented in small sizes and packages. <em>--by Debbie Freeman</em></p><p><a href="http://researchstories.asu.edu/2008/08/study_says_100calorie_packs_ma.html">read more</a></p> http://researchstories.asu.edu/2008/08/study_says_100calorie_packs_ma.html#comments Debbie Freeman Knowledge@W. P. Carey Naomi Mandel Tempe campus Marketing Business and Economics Nutrition Thu, 28 Aug 2008 12:13:46 -0600 pkrecker 782 at http://researchstories.asu.edu http://researchstories.asu.edu/2007/12/fear_of_cooties_can_cut_into_p.html <p>Consumers seem to believe that a disgusting product--such as diapers or cat litter--somehow taints the products near it, according to studies of customer behavior. This sense of "product contamination" can hurt retail sales. <em>-- by Carrie Barnett</em></p><p><a href="http://researchstories.asu.edu/2007/12/fear_of_cooties_can_cut_into_p.html">read more</a></p> http://researchstories.asu.edu/2007/12/fear_of_cooties_can_cut_into_p.html#comments Andrea Morales Carrie Barnett Fall 2007 Research Magazine Tempe campus Marketing Business and Economics Thu, 06 Dec 2007 10:33:33 -0700 pkrecker 856 at http://researchstories.asu.edu http://researchstories.asu.edu/2007/10/anticipated_regret_takes_out_t.html <p>Do you try to predict who will win a game show? Do you place bets on sports teams? ASU marketing professors say that making predictions about these kinds of events decreases the fun of watching them.<em>--by Carrie Barnett</em></p><p><a href="http://researchstories.asu.edu/2007/10/anticipated_regret_takes_out_t.html">read more</a></p> http://researchstories.asu.edu/2007/10/anticipated_regret_takes_out_t.html#comments Carrie Barnett Knowledge@W. P. Carey Stephen Nowlis Tempe campus Marketing Business and Economics Mon, 29 Oct 2007 15:38:28 -0600 pkrecker 866 at http://researchstories.asu.edu http://researchstories.asu.edu/stories/picky-picky-how-product-contamination-costs-retailers-957 <p>Do you ever pull a magazine from the back of the rack at the supermarket? You are not alone--most shoppers never pick the one in front. Andrea Morales studies this phenomenon of "product contamination" and how it costs retailers. <em>--by Carrie Barnett</em></p><p><a href="http://researchstories.asu.edu/stories/picky-picky-how-product-contamination-costs-retailers-957">read more</a></p> http://researchstories.asu.edu/stories/picky-picky-how-product-contamination-costs-retailers-957#comments Andrea Morales Carrie Barnett Research Magazine Tempe campus Winter 2006 Marketing Business and Economics Thu, 25 Jan 2007 13:48:32 -0700 pkrecker 957 at http://researchstories.asu.edu